Ads With Character

Maclab Enterprises

Windrose is a blossoming community in Leduc, Alberta, that provides endless home customization by local builders. This community was developed by Maclab Enterprises, a company with an astounding track record of developing innovative, high-quality, and sustainable residential neighbourhoods.

Habit was given the task of developing a visual campaign to promote Windrose. We wanted to showcase the custom materials used in Windrose homes, which were rich in colour and texture, so we created a series of simple print and billboard ads featuring wall and flooring options. Each ad had the same basic information about customizing a Windrose home.