Innovation Physical Therapy is a clinic in Edmonton, Alberta, that offers individualized physical therapy and acupuncture services. The Innovation team maintains strong connections with professional athletics and clinical education, and they excel at bringing that experience to their clients. Habit worked with the Innovation team to create an identity that would embody wellness expertise without feeling sterile.
Creating a branding package meant designing letterhead, envelopes, and business cards, as well as updating the look and feel of the website. The warm colours are both calming and invigorating, bringing to mind the dual services of Innovation Physical Therapy. The result was a friendly brand identity that didn’t lose any of its professionalism.