A website is the most important tool in your digital arsenal. When it’s done right, a website serves one of three purposes.
- It informs and educates visitors about a product, service, or idea.
- It acts as a sales tool and encourages visitors to take a specific action.
- It sells products to customers and collects payment online.
But despite how important it is, many businesses still don’t have a website that accomplishes any of these purposes — or worse, they might not have a website at all.Over 131 billion online searches are made worldwide every month, but 75% of users never look further than the first page of search results. Buyers want the information they need right at their fingertips, and when they find that information, they want to share it with others looking for the same convenient information.Your social media followers, direct visitors, or paid search visitors should end up on your main website to complete a particular action. That’s why it’s so important to have an informative, well-designed website that can be found by your visitors and can turn them into customers.Whether you’re looking to build a website or your existing site isn’t getting the traffic you want, there’s a lot to learn about making your site work for your needs. Over the next few weeks we’ll be posting some of the best insights we’ve gathered about creating better websites, so stay tuned!You can also download our free e-book right now and find out exactly what it takes to make your website successful.
