Branding
OSP did not have a name for their new social enterprise. We created a name that simultaneously recalls “dilligence” and “ability” — Dility. It’s also fun to say.
Three stylescapes (moodboards) were developed around the chosen name, and three key brand attributes: human, flexible and imaginative. The stylescape chosen helped set the tone and vibe for the logo, collateral, as well as help guide brand language.
From the name, we began crafting brand language using a voice and tone that got people excited about the uniqueness a social enterprise can bring to their company, or as a worker with employment barriers.
We then focused on creating a logo that showed humans who faced barriers to employment. Our simple logo included two people facing a barrier right within the type itself. Dility has a mission to break down workforce barriers for people with employment challenges seen with the red human (representing stop) to the green human (representing go) on the other side of the wall (lower case l).
A business package along with a poster and flyer were created to launch the brand. Fun hand-drawn illustrations were used throughout the photos and stationary to add a touch of unexpected playfulness to the brand.
