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A Branding Ovation

A Branding Ovation

Mayfield Dinner Theatre

The Mayfield Dinner Theatre has been Canada’s number-one dinner theatre for over 25 years. They put on great productions, often starring world-famous stage actors, and serve incredible meals prepared by the Mayfield’s master chefs. After so long in the business, the Mayfield team knew it was time to reach a younger audience with a rebrand and a modern website.

Act 1: The Logo

Dinner theatre appeals to the young and the young at heart, and the Mayfield wanted a logo to reflect that. We took our inspiration from the classic theatre marquees you see in movies for a traditional feel that appeals to more mature audiences. By adding a vivid colour palette and a bold, unexpected typeface, we created a modern look that’s accessible for younger audiences, too.

Colour Palette
 

Letterhead + Envelope

The final logo takes the shape of an abstract ticket stub — progressive, but with just a hint of retro — that brings a little extra energy to business cards, envelopes, and letterhead.

Act 2: The Website

The Mayfield wanted their new website to be functional and exciting, but we went a note higher. The site features clean navigation and a well-structured information hierarchy to make it easy for theatre patrons to find their way around. Each page has bright, eye-catching banners, and the home page draws immediate attention to the show now playing.

Additional Pages
 

Show Archives

Interactive Cast Page

The back end of the site is hosted on WordPress, our favourite powerful and intuitive open-source platform. The theatre’s seasonal rotation means the Mayfield’s staff need us to update content on a regular basis, and WordPress’s über-friendly user interface makes it easy to do that.

Equipped with a youthful brand personality and a vibrant new website, the Mayfield Dinner Theatre now appeals to audiences of all ages, setting the stage for another 25 years as Canada’s favourite dinner theatre.

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