Flair Airlines

Liberating the Lives of Canadians

What We Did

Marketing

The Client

Flair Airlines is Canada’s only independent Ultra Low-Cost Carrier (ULCC) and is on a mission to liberate the lives of Canadians by providing affordable air travel that connects them to the people and experiences they love. With an expanding fleet of Boeing 737 aircraft, Flair is growing to serve 30 cities across Canada and the U.S.

The Project

A different kind of airline requires a different kind of creative agency. As travel and tourism bounce back from Covid19, Habit has been a key partner to deliver creative, social, and digital marketing for Flair Airlines. Our work helps Flair reach their passengers across North America, and in multiple languages. From seat sales to influencer videos, to developing branded content, Habit does it all.

Flair Airlines came to us with a unique challenge: as the fastest growing airline company in Canada, they wanted Habit to assist in revitalizing their brand, to one that paralleled their growth. As a company that services Canada coast-to-coast, and has now expanded into the US, Flair tasked us with helping build them a strong brand identity that is instantly recognizable, position them in the market, streamline communications and media assets, and build a compelling presence and community on social media.

And do all of this in multiple languages – English and French.

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Goal

Flair is bold, exciting, and ambitious – and they want all of Canada to know it. From seat sales to new route announcements, community work and investments, brand awareness, and branding, Habit is helping them reach their goals efficiently and effectively.

The Project

flair team

Our projects with Flair have been multi-layered; while Habit has taken on the role of developing and executing social media content, brand positioning, and brand-aligned creative, we have also assisted in the development and deployment of multiple campaigns and projects. These have included influencer campaigns, creative assets for digital billboards across North America and digital advertising, swag items, revised brand assets (including brand guide), and PR/media support and communications.

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Social Media

Flair’s social media channels are reflective of their brand that helps support their long-term vision and goals. Habit helps assist in the creation of social posts, copywriting and social media management.

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Influencer Social Media

From hosting fashion shows at 35,000 feet with Genie Bouchard, to bringing home Canadian sweethearts Leylah Fernandez and Félix Auger-Aliassime after the US open, Habit assisted Flair in developing communications and social media content for their influencer activations. Our social media team also was on location with Flair to help bring their activations to life, and curate enduring content that is also brand-aligned.

Habit is also assisting Flair with streamlining opportunities of partnership with various social media influencers across North America, and setting goals, managing relationships, and reporting.

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Outdoor

Flair Airlines Billboard
Flair Airlines Billboard

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The Results

We have gotten a wide array of media attention and social growth from our brand ambassadors. The media events and activations with the influencers were wildly successful and popular: the fashion show with Genie Bouchard to launch the new revitalized cabin crew uniforms was a sold-out event, with media coverage in both Toronto and Montreal. Social media coverage for the national media announcement of Leylah Fernandez and Félix Auger-Aliassime reached millions of people across North America – helping cement Flair’s brand and popularity. The chapter on Flair hasn’t closed yet – we have just begun, and are looking forward to more successes.

Marketing
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