Awhile back we partnered with 1ST RND to brand their new restaurant and introduce them to Edmonton. Because of their amazing menu, great beer selection, and huge focus on sports, 1ST RND became the hottest new player in West Edmonton Mall. In fact, the restaurant is doing so well that they’re now opening a second location downtown, and they asked us to introduce it to the community with an ad campaign.
There are already plenty of competitors in the downtown market. And with the soon-to-open Ice District drawing people to the area, it was especially important for the campaign to attract the attention of people living and working downtown. 1ST RND is already successful at West Ed, so it’s entering a new arena hot off a winning streak. We felt that message was the best way to communicate who 1ST RND is and what makes them different from any other restaurant.
The visuals and language tell viewers that 1ST RND isn’t just one of the best players in the league. With its past success and its position as the best sports-themed restaurant in Edmonton, it’s poised to become one of the greats.
The new location is opening soon, so make sure to check it out!