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The Benefits of Good Branding

Branding is what makes you different, recognizable, loved by customers and employees alike. But what makes up a good brand? And how do you know if yours is one of the good ones?

To help answer these questions, let’s talk to small business owner Little Bobby.

Let’s recap. A brand is the feeling people have about your product, service, or company. To ensure that feeling lines up with who you really are, your messaging needs to:

  • help customers understand why your business matters, and
  • help employees understand how their role in the company helps it succeed.

And your visual identity needs to:

  • influence the customer’s first impression of your business;
  • instantly tell customers who the brand belongs to;
  • feel like part of the same whole; and
  • communicate a specific tone.

With these pieces in place, you have the foundation for a strong brand. Now it’s time to put your business in front of the right people and start getting your name out there!

Want to talk branding? Give us a shout at


Jake Belke

Jake is a senior designer who’s great at creating effortless-looking graphic design, branding, and digital illustration.

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