Welcome to Part 2 of our four-part website series! Today we’re talking about the best design and usability practices that will ensure a good experience for your site’s visitors.
When visitors see your website for the first time, they ask themselves, “Am I in the right place? Can I find the information I’m looking for? Does the site make me feel welcome? Can I trust it?” You should take these questions into account when you’re taking a look at your website design.
Good design creates a good impression of a company. A poorly designed site with great content will have a similar effect as an unkempt, unwashed university professor outside the classroom. He knows what he’s talking about, but you may not trust what he’s saying because of the way he looks. When your site is well designed, people automatically form a positive opinion of what the site says.
It’s important that your website looks great while offering relevant content that will keep your reader on the page. Design and content should work together: the design needs to serve the content, but it should also be modern and relevant enough to inspire confidence.
There are many more considerations involved in designing a website. That’s why it’s a good idea to find a professional web designer with a great portfolio and make them part of your web development process. They can give you the guidance and expertise needed to make sure your website is as effective as possible.
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