Old Strathcona Business Association
The Old Strathcona Business Association supports and promotes the businesses in Edmonton’s historical Old Strathcona area, especially along Whyte (82nd) Avenue. They help with promotional campaigns, restoration projects, and general operations throughout the neighbourhood, keeping customers happy and businesses running smoothly.
Create a campaign strategy to stir up activity and awareness of Old Strathcona as a destination for almost any need.
Everyone knows what the holidays should look like: trees, lights, mistletoe, snowdrifts... We've seen the Christmas specials (we admit it, we cry every time the Grinch's heart grows three sizes). But it usually ends up being rushed and panicked. What with all the family to feed, presents to wrap, and parties to arrange, there's hardly any time to relax and enjoy the season.
Old Strathcona set out to change that by organizing holiday events for shoppers to enjoy. We'd previously worked with them to create a Back to School promotional campaign. So when the snow started to fall, they asked us to design a Christmas campaign around their events, which would build on the Back to School momentum while promoting their holiday happenings.
Naming The Yeti
The next week, the people of Old Strathcona decided that the yeti seemed friendly, so they accepted him as a part of their Christmas season. Now he just needed a name. We created the "Name the Yeti" Facebook app so people could submit names. Each entry qualified users for even more daily prizes.
One of the names was Eddy, and it fit like a glove.
Once they got to know Eddy, the good folks at Old Strathcona were inspired by his enthusiasm for giving. They held a giveaway contest for a $1,000 shopping spree. The "Name the Yeti" app was switched over to the giveaway app, which allowed people to enter once per day. And the lucky winner received gift cards for stores throughout the community.
Eddy finally warmed up to everyone, and he got involved in the campaign in a big way. He appeared in magazine ads promoting local business, on tickets and banners for Old Strathcona's Sleigh Ride Shuttle, and on postcards that were placed inside shopping bags to remind people of the giveaway contest. His face was even used on the bags!
One of the biggest hassles of holiday shopping is remembering to feed the parking meter. Old Strathcona's volunteers made their neighbourhood rounds, and when they found a low meter, they dropped a quarter in to keep it running. They also left a postcard under the windshield wiper with a reminder about the $1,000 giveaway and a personal message from Eddy.